Your privacy matters to us. This policy explains exactly what personal information ek77 collects from Pakistani players, how it is used, who it may be shared with and the controls you have over your own data. Please read it carefully before creating your account.
Last updated July 2025
ek77 is an online sports betting and gaming platform accessible at ek77.link, operated for Pakistani players. When this Privacy Policy refers to "ek77", "we", "us" or "our", it means the entity responsible for operating the ek77 platform and for the processing of personal data submitted by or collected from users of that platform.
This Privacy Policy applies to all personal data collected through the ek77 website, any associated mobile interface, customer support channels and any other service provided under the ek77 brand. It covers data collected from registered members and from visitors who use the platform without creating an account.
ek77 collects personal information that you provide directly during registration and account use, as well as information collected automatically through your interaction with the platform. The categories of data ek77 collects are described below.
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number (where verified) | Registration / KYC verification |
| Contact Data | Pakistani mobile number, email address | Registration |
| Financial Data | Payment method details, transaction history, PKR balances | Deposits and withdrawals |
| Technical Data | IP address, device type, browser, operating system | Automatically on each visit |
| Usage Data | Pages visited, bets placed, games played, session duration | Automatically during platform use |
| Communications Data | Support chat transcripts, complaint records, feedback | When contacting support |
| Verification Data | Identity documents submitted for age or KYC verification | On verification request |
ek77 does not collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs or biometric data beyond what is strictly required for identity verification purposes.
ek77 uses the personal information it collects for specific, defined purposes. We do not use your data for purposes beyond those listed here without notifying you and, where required, obtaining your consent.
ek77 processes your personal data on one or more of the following legal grounds depending on the specific processing activity involved:
ek77 does not sell, rent or trade your personal data to third parties. Data sharing is limited to the specific categories of recipients described below and only to the extent necessary for the relevant purpose.
ek77 treats financial data with particular care given its sensitivity. When you make a deposit or request a withdrawal, your payment details are transmitted over encrypted connections directly to the relevant payment processor. ek77 does not store full card numbers or mobile wallet credentials on its own servers.
Transaction records – including amounts, timestamps, payment methods used and associated account IDs – are stored by ek77 for regulatory compliance and audit purposes. These records are retained for the period required under applicable financial regulations.
ek77 uses cookies and similar tracking technologies on its platform to enable core functionality, improve performance and understand how members use the service. The categories of cookies used are described below.
ek77 does not use advertising or tracking cookies that follow your activity across third-party websites. You can manage cookie preferences through your browser settings. Disabling essential cookies will affect your ability to log in and use certain platform features.
ek77 retains personal data only for as long as is necessary for the purposes for which it was collected or as required by applicable law. The general retention periods applied by ek77 are as follows:
When the applicable retention period expires, ek77 securely deletes or anonymises your data so that it can no longer be associated with you as an individual.
ek77 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These measures include but are not limited to:
No online platform can guarantee absolute security against all possible threats. If you become aware of any unauthorised use of your ek77 account or suspect a security incident, please contact us immediately at support@ek77.link so that we can act promptly.
As an ek77 member, you have specific rights regarding your personal data. ek77 is committed to honouring these rights in a timely and transparent manner. To exercise any of the rights listed below, contact us at support@ek77.link with the subject line "Data Rights Request".
ek77 will respond to data rights requests within 30 days. Where requests are complex or numerous, we may extend this by a further 60 days and will notify you of the extension. There is no charge for exercising your data rights under normal circumstances.
ek77 is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. During registration, all users are required to confirm their date of birth and agree that they are at least 18 years old. ek77 may carry out age verification checks using identity documents where there is reason to believe a user may be under 18.
If ek77 becomes aware that personal data has been collected from a user who is under 18, that account will be closed immediately, all associated bets and balances will be voided, and the relevant data will be deleted from ek77 systems within a reasonable period. If you believe that a minor has created an account on ek77, please contact us at support@ek77.link immediately.
ek77 sends promotional communications – including bonus offers, new game announcements and event promotions – to members who have opted in to receive them. These communications are sent to the mobile number and email address registered on your account.
You can opt out of marketing communications at any time in one of the following ways: through the notification preferences section of your ek77 account settings, by replying STOP to any SMS communication from ek77, or by contacting support at support@ek77.link. Opting out of marketing does not affect essential account communications such as transaction confirmations and security alerts, which are sent regardless of marketing preferences.
ek77 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, product offerings and applicable regulations. The date of the most recent update is shown at the top of this page. Where changes are material – meaning they affect how your data is used in a way that is meaningfully different from what was described before – ek77 will notify registered members via their registered contact details before the changes take effect.
Continued use of the ek77 platform after an updated Privacy Policy has been published constitutes acceptance of the revised terms. We recommend bookmarking this page and reviewing it periodically, particularly when you receive a notification from ek77 advising that updates have been made.
If you have any questions about this Privacy Policy, want to exercise any of your data rights or wish to raise a concern about how ek77 handles your personal information, please contact us through any of the following channels:
ek77 takes privacy concerns seriously and will acknowledge all privacy-related queries within 24 hours and provide a full response within 30 days. If you are not satisfied with our response, you have the right to escalate your complaint through applicable legal channels.
Six practical measures ek77 takes to keep your personal and financial data safe on Pakistan's leading betting platform.
Every connection between your device and ek77 is encrypted using TLS. Your login credentials, payment details and account data cannot be intercepted in transit. This applies on both mobile and desktop access.
Access to member personal data within ek77's systems is restricted to team members with a specific operational need. Access is logged, monitored and regularly audited. No general-access data pools exist.
Full payment card numbers and mobile wallet credentials are not stored on ek77's servers. Payment processing is handled directly by certified payment partners using their own secure systems.
ek77 does not sell, rent or trade member personal data to any third party for marketing or commercial purposes. Data sharing is limited strictly to operational service providers who process it on ek77's behalf.
Two-factor authentication is available to all ek77 members via their registered Pakistani mobile number. Enabling it adds a second layer of protection against unauthorised account access.
ek77 keeps your data only for as long as required by regulation or operational need. When the retention period expires, data is securely deleted or anonymised. There is no indefinite accumulation of member records.
Every ek77 member in Pakistan has these rights over their personal data. Exercise any of them by emailing support@ek77.link.
Request a complete copy of all personal data ek77 holds about you. We will provide this in a clear, readable format within 30 days of your verified request.
If any personal data on your ek77 account is inaccurate or incomplete, you can request a correction. Updates to basic contact data can be made directly in account settings without contacting support.
Request deletion of your personal data where no legal retention requirement applies. Note that regulatory obligations require ek77 to retain certain financial records regardless of an erasure request.
Request that ek77 pauses processing of your data in specific circumstances, for example while a data accuracy dispute is being investigated.
Object to ek77 processing your data under legitimate interests grounds. We will stop processing unless we can demonstrate compelling overriding reasons to continue.
Receive your personal data in a structured, machine-readable format where processing is based on contract or consent. This allows you to transfer your data to another service if you choose.
Your data is encrypted, never sold and handled transparently. ek77 is built for Pakistani players who value both a great betting experience and genuine privacy protection. Create your account in under two minutes and deposit from Rs 200 using Easypaisa, JazzCash or any supported local method.
This Privacy Policy was last updated July 2025. For privacy queries contact support@ek77.link. 18+ only. Please play responsibly.